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Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. -

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B2B Buyer Surveys: Mine Your Marketing Gold

Content4Demand

B2B buyer surveys are a rich source of material for insights and content. Demand Gen Report’s 2019 Content Preferences Survey found that 66% of buyers want more data and research to support content. Surveys offer a ready opportunity to uncover that data. or “Which industry experts do you follow and trust?”

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New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

The study surveyed a range of firms about their content marketing strategies and success – then compared effective and ineffective firms. (In Overall, the study found that 44% of the surveyed B2B marketers had a documented content strategy. Webinars/webcasts. Are other firms experiencing the same challenges? eNewsletters.

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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead.

Web 2.0 100
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Social Pros Podcast – Justin Levy, Citrix Online

Convince & Convert

We’re doing a webcast… Jay : If you’re going to unfurl an infographic, are you actually printing it on a scroll? They did a survey of over 2,600 U.S. I’ve been hung up on social commerce for the past few weeks, in part because Argyle has done some research in the area. Is it like on papyrus? Eric : It is.