Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data. This figure has been stable: it was 16% in our 2017 survey and 18% in 2019. But There's More.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. This introduces yet another source of sample bias.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

AUGUST 22, 2016

depth of data (to measure this, get a list of data elements) quality of data (harder to measure: review some sample records and have the vendor explain their quality methods) coverage by region, company size, industry, etc. Different sources provide different data types.)

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 14, 2019

I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas. Different surveys included different countries.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

MARCH 16, 2007

The article that particularly caught my attention was a Jupiterresearch report available from [x+1], which contained results from a December 2005 survey of 251 Web site decision makers in companies with $50 million or more in annual revenues. But I suspect the main factor is sample bias. All are interesting.

Planning 120

Planning Sample Vendors Customer Surveys 120