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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. Marketing can’t be automated.) Google Review Count: 85,400. ” — 201 Digital.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Software has eaten the world, as Marc Andreessen predicted eight years ago. And these stacks are growing, even in the SMB space. Here is just a sample of the categories our partner ecosystem powers: Event management. Zendesk -- support ticketing and customer service software. Drift -- chat software. SMS messaging.

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Facebook Tips for Midsize Businesses

Paul Gillin

But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand. Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail.

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Completely Preventable Ways You're Sabotaging Landing Page Conversions

Hubspot

In our research, we found that the average SMB has just three landing pages. Basically, these small improvements seem more impactful than they are simply because your sample size isn''t large enough. We offered a free PPC software trial but our conversion rates told us it just wasn''t a compelling offer.

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How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

CrazyEgg is a heat mapping software that enables users to gain a better understanding of how visitors are interacting with their website. Pricing: Loop11 offers three pricing packages based on the size of your company: Micro ($158 per month), SMB ($410 per month) , and Enterprise ($825 per month). 1) CrazyEgg. 3) Mouseflow.

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The Six Best Accounting and Finance Tools for Small Business

Webbiquity

Accounting Software. Online accounting software with functionality for invoicing and quoting, inventory tracking, purchase orders, billing and expenses, and payroll, plus integration with more than 500 apps for timesheets, ecommerce, expense management and more. Sample review: “Quickbooks is an oldie, but a goodie.

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. Scorecard report sample—image provided by Terminus. ABM dashboard sample—image provided by Terminus.