Sample Related Topics 
ViewPoint
JANUARY 10, 2018
According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. There would also be students, competitors, professional sample shoppers … even prisoners. Sound familiar?
ViewPoint
NOVEMBER 13, 2017
Here is a sample touch cycle, or cadence, for one client: Recently we delivered a lead to a client’s sales rep and he replied: “How did you ever get to this executive? The technology prompts the best next touch. I have been trying to get to that person for two years.
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ViewPoint
MAY 17, 2018
If this is the way your VP of sales is inclined to go, marketing leaders should recommend that 1% sample be acquired (2,000 total contacts or about 100 for each rep). In the end, it would not be surprising to learn that most of the value of the list of 200,000 could be mined by contacting just a small fraction of the list.
ViewPoint
FEBRUARY 28, 2018
Here’s a sampling: Multiple civic platforms designed for various government entities. It’s that combination that gives them the ability to have quality conversations (i.e. unscripted ) with prospects. Some of the companies we represent have worked with us for more than 15 years. An RPO specializing in customized management of talent.
ViewPoint
SEPTEMBER 29, 2016
You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. More importantly, by focusing on the first three cubes, your company could have generated 84% of all its leads with only 60% of the marketing spend.
ViewPoint
OCTOBER 4, 2016
Finally, I provide some sample questions for the transition between the opening and dialog portions of a sales call (phone or face-to-face) and some pain inducing questions for the dialog portion of the call. I also suggest that questions to asks prospects break down into the following categories: pain, priority, process and environment.
ViewPoint
AUGUST 21, 2014
Without giving it all away, I’ll share a small sample of what the book covers and what I found to be the most interesting and compelling aspects. So, while I started the book with a lot of skepticism, to my surprise, I actually ended up really liking it. Now, with that said, why should YOU read the book?
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