Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. All of these examples needed consumers to make customize the message and make it their own then spread it virally. Kodak got consumers to share their Kodak moments to celebrate their new low-ink printer.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

OCTOBER 20, 2011

It's a competitive edge to be first, but it's not a given that you'll always be first (things go viral very quickly). Don't spend the time and money integrating video into your website -- be on YouTube and Vimeo. There's also Salesforce.com and Force.com. It's just not always a given. Tips on Building a Platform. "By

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. ” Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Look it up on YouTube. Some of them actually are good at this in terms of driving things that will go viral.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28