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How to Make Your Content Convert

Biznology

Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” According to Wikipedia , “…the ‘average’ American reads at a 7th or 8th grade level.” Focus on making your content simple to view, read, and understand. Write Simply.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” We will *finally* create a single view of the customer by consolidating 1st, 2nd & 3rd party customer data. According to Wikipedia , 80-90% of all data is unstructured. I didn’t grasp how important that concept is at the time.

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. PV: Page View. 60 Common Marketing Acronyms. LTV: Lifetime Value.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. No limit on page views. Crowd-sourcing moves into the mainstream.