The Point

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The ad below from CRM giant Salesforce.com is an exception. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. Here are the two key reasons why I think that is: 1.

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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. HS) Thanks Daniel! B2B Marketing Sales 2.0

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Comments after the fold. The First (Almost) Clickable Direct Mail.

Lead Gen 100
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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

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No Leads from Social Media? No Excuses.

The Point

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? At last report, the program was generating a 400 percent ROI based on revenue generated that could be attributed directly to, or influenced by, leads that came directly from the blog.