Customer Experience Matrix
APRIL 26, 2011
HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. There are plenty of other vendors serving micro-businesses.
Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.
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Customer Experience Matrix
OCTOBER 19, 2010
Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.
Customer Experience Matrix
MARCH 9, 2011
a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. - This lets users manage the database as if it were a set of separate lists. (In
Customer Experience Matrix
SEPTEMBER 1, 2009
Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.
Customer Experience Matrix
MAY 6, 2010
Pages can be built with Genoo’s free standard design templates or clients can pay Genoo $500 for a custom template. Genoo offers bidirectional synchronization with Salesforce.com, although only a handful of the company's 32 current clients actually use it. Users pay another $8.50
Customer Experience Matrix
OCTOBER 2, 2011
HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. For example, it might report how much traffic is generated by content from different providers. In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages.
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