Customer Experience Matrix

APRIL 26, 2011

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

The system is aimed at small business but offers an interesting design lesson for everyone. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They can also take actions including sending the lead to Salesforce.com and issuing an alert.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 6, 2010

It’s not the most sophisticated system or the prettiest, but some small businesses may find it's just what they need. Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. Let’s start with the microsites. Users pay another $8.50

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

OCTOBER 2, 2011

HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. For example, it might report how much traffic is generated by content from different providers. In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Lead Liaison

MARCH 7, 2018

You can quickly deliver a lot of traffic to test CTAs. Getting feedback and data on that and not real time but within about 24 hours depending on how much traffic you’re able to drive. So in this case, we’re sending traffic from multiple marketing channel. So those are calls-to-action. And that’s Lead Liaison.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48