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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. You may also wish to establish a Google Calendar that keeps both teams informed about upcoming email promotions, webinars, social media campaigns, etc.

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The 14 Best Marketing Automation Tools

Webbiquity

There’s a reporting function, and facilities to create email templates.” Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

In a recent joint webinar, Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses. Between the map you’ve made above, and the ROI data from your attribution tool, your content can now be targeted, actionable, and ready for deployment.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

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7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

We delivered that content via targeted marketing ( nurture emails, display ads, social media interactions – it can even be an in-person discussion starter!). Between the map you’ve made above, and the ROI data from your attribution tool, your content can now be targeted, actionable, and ready for deployment.

article thumbnail

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

We delivered that content via targeted marketing ( nurture emails, display ads, social media interactions – it can even be an in-person discussion starter!). Between the map you’ve made above, and the ROI data from your attribution tool, your content can now be targeted, actionable, and ready for deployment.