Paul Gillin

DECEMBER 18, 2012

Eleven months later, Attack of the Customers on sale on Amazon ! Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook. An idea I’ve been kicking around for a couple of years became a formal book project in January.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 17, 2010

Their celebrity is paid off handsomely for Dell: Hanson won’t provide specifics, but Dell has estimated that the Tech Center is indirectly responsible for many millions of dollars in sales each year. Those sales are generated by the affinity that the staff has developed with these key corporate customers.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

NOVEMBER 24, 2010

This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, security, policy, management, operating units, and potential acquisitions, that have not been made public. Use Video Responsibly.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, policy, management, operating units, and potential acquisitions, that have not been made public. Use Video Responsibly.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 6, 2012

This addresses the problem of lead quality, which is the biggest cause of sales waste. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose. About the only major source Gnip doesn’t have is LinkedIn, which keeps its profile information close to the vest. Victory will go to the swiftest.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

DECEMBER 16, 2010

Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. And what’s happening in auto sales will happen in every single industry. We have achieved a goal Bill Gates coined 20 years ago called “information at your fingertips.”

Social Media 50

Social Media Media RSS Verticals 50