Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

JULY 5, 2018

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program.

Lead Nurturing 103

Lead Nurturing Sales Cycle Tips Leads 103

Act-On

JUNE 13, 2018

(..)

Sales Cycle 100

Sales Cycle Lead Nurturing Tips Leads 100

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team. How inappropriate!

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

NOVEMBER 15, 2023

And that helps you nurture leads through the funnel faster, potentially shortening the sales cycle. Returns for the sales team Using marketing automation to educate, track, and score leads helps support your sales team. Creating these strategies and process improvements take time, energy, and resources.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. With B2B sales cycles getting longer, this is a critical point. Hitting the #1 position in search results is every SEO marketer’s dream. However, when that doesn’t happen, it leaves you asking: What went wrong?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) B2B companies have complex buying processes (hello, long sales cycles!). And what makes a lead qualified to talk to sales?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216