7 Feel-Good Examples of 'Joy Marketing' Campaigns
Hubspot
DECEMBER 17, 2015
ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." After spotting an old, lonely man on the moon through her telescope, a young girl tries and fails to make contact with him. Beringer was quick to bottle their joy-inducing power by commissioning a photo series of their very own.
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