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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. An average Salesforce.com seat is around $100 per month these days.

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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. People who comment on a Genoo-hosted Web page or subscribe to a Genoo-originated RSS feed can be loaded into the system as contacts and these activities can factor into their lead score. I got details from two of them last week.

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Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. Here are several more examples of software vendors who don't offer (Heaven forbid!)

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS. Bookmark the permalink.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. They also expect service and even vendor engagement options far beyond phone calls and email. Some go even further, empowering customers to collaborate with vendors, and with each other.

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Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

For other small business systems, see my list of demand generation vendors from last November.) An RSS manager lets visitors subscribe to selected items, simplifying programs such as newsletters. RSS subscribers can also be automatically added as leads. Let’s start with the microsites.