Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

OCTOBER 15, 2014

For each unique selling situation, the right value storytelling, insights, quantification and content are all essential. Adoption CEB CRM Forrester Qvidian ROI Sales Benchmark Index Sales Enablement Sales Tools Sales Training salesforce.com SiriusDecisions Value Selling' Ultimately, more customer success will drive adoption.

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Marketing Insider Group

DECEMBER 7, 2020

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. salesforce.com. This is why Content Marketing provides such high ROI. Salesforce.com. The best way to build external links is to earn them through thought leadership, engaging brand storytelling. salesforce.com.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

The ROI Guy

NOVEMBER 29, 2017

The research revealed a single set of content, presented in succession, that is the most effective: Presenting a business issue Propelled by a series of unconsidered needs Before providing a solution value story With heavy ROI justification.

Peer-to-peer 53

Peer-to-peer Research Lead Ranking Lead Scoring 53

Directive Agency

MARCH 7, 2019

As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling. Keynote speaker, author, and comedian, Kathy Klotz-Guest, helps brands and business leaders promote a storytelling culture that fosters creativity and inspires its audiences.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. How do you measure the ROI of your big content initiatives?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Webbiquity

MAY 23, 2017

It isn’t surprising then that a whopping 96% of B2B organizations use videos in some form as part of their marketing campaigns; an impressive 73% of those marketers claim that videos have a positive impact on their ROI. Check out the video here.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257