Anything Goes Marketing

OCTOBER 30, 2007

According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 for every dollar spent in 2008.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Anything Goes Marketing

JANUARY 26, 2010

Response rates for this campaign were greater that 20% which is very good for B2B campaigns. You would be surprised how experimenting with slightly different “From” addresses can improve response rates. An IDG Research has demonstrated that the name of sender affects open rates twice as much as the subject line.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

JUNE 29, 2009

The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Sales tools.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

MAY 14, 2007

They take up room and bring your response rates down. The cleaner your database, the better response you will receive and the more your confidence your marketing and sales teams will have with it.

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

OCTOBER 8, 2006

Revivio sent multiple emails with the call to action being a sales meeting and the chance to receive a free stereo. The campaign had a 60% response rate and most of it came from email because supposedly they "were short, concise and punchy" (according to Revivio).

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100