Remove tiktok-ban
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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

They know that their users want sexy snippets of TikTok or Instagram Reels-style content. However, as it stands right now, TikTok is maturing into a significant channel for B2B marketing, especially as younger generations enter decision-making roles. No platform holds that market quite like TikTok. of the users on TikTok , 2.6%

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How Personal & Employer Branding Drives Recruitment Marketing f/ Maasa Walker at Meta

EveryoneSocial

The greatest gap to straddle but often pulled off with big results is refitting TikTok videos for LinkedIn. Sometimes this slaps, and sometimes TikTok videos on LinkedIn get banned, but many creators and employer brand leaders are making splashes with precisely this cross-platform strategy.

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What Marketers Need to Know About YouTube Shorts

Hubspot

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts -- a YouTube app feature that rivals TikTok and Instagram Reels -- began its first round of testing in India last September.

Youtube 101
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Everything Marketers Need to Know About Instagram Reels

Hubspot

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. The question above is fair.

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3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot

On TikTok and Triller, it's 60 seconds. With the rise of platforms like TikTok, Reels, and Vine, short form video is actually getting shorter and lending itself more to 60-second to two-minute videos," he said. TikTok , for instance, is run by dances, sounds and social challenges. More User-Generated Content (UGC).

Trends 101
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How Can Brands Embrace the New LGBTQ+ness?

The Customer

Its now-infamous ‘adult content’ ban of 2018, which was an effort to “make the site safer” (and appeal to advertisers), has effectively purged years’ worth of content from the site and disbanded its LGBTQ+ communities.

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Top Advertising Trends & Strategies in 2023

Outbrain

With discussions around banning TikTok in the US, and users leaving Facebook/Meta in droves, clearly, there are serious issues in the social media landscape. From Instagram Reels to TikTok, and more niche platforms like Twitch, users are spending a ton of time on channels that exclusively feature video content and livestreams.