Digital B2B Marketing

JULY 12, 2012

Below are six ways to identify b2b online advertising partners, using free resources and a little bit of creativity. Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Suggested Resource: NextMark Mailing List Finder 3.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

MARCH 19, 2012

Content Development Resources. Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. The New Inbound Marketing Content Requirements.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Digital B2B Marketing

JULY 21, 2011

Ideally, your content is easily discovered, naturally making you and your content a resource. Is it through search and peer recommendations (which are increasingly connected), or will they only find it in their inbox? Your social media pilot is about making your email more social. Five Signs of Illusion.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

FEBRUARY 27, 2013

It secures resources. By approaching this as a campaign, there are resources available to get it off the ground and quickly establish a presence. You will need a number of resources and an integrated effort, just like you will for any other campaign. Develop Social Profiles. Social Sharing and Participation.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JULY 19, 2012

Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. Using a custom Google search, you can determine how common your keywords are in the site. Example: The following searches can be used to see how many of Computerworld.com’s pages include the word backup.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100