Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” The Buying Process is More Social. Social media influence is to the B2B buyer. Search engines. Vendor blogs. B2B verticals.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

OCTOBER 15, 2015

. “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one. Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Visual content will take over blogs and social sharing platforms. LeadFormix).

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

JULY 9, 2015

At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Building a Big Data Foundation with the Resources Already in Place. In fact, the number of leads generated by paid search ads was three times higher than Paychex had previously believed.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100