Customer Experience Matrix

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., This research isn’t simply a goose chase. But I couldn’t find any index of articles to check.

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QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

I was going to label QlikView scripting as a “procedural” language and contrast it with VBScript as an “object-oriented” language, but a quick bit of Wikipedia research suggests those may not be quite the right labels.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. What really impresses me is that Techrigy is a serious social media monitoring solution. microblogs (Twitter, Friendfeed , etc.),