Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. It’s presented in a variety of formats, including research reports, articles and podcasts. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JANUARY 17, 2012

The group held live live webcasts and chats to explain the event and succeeded in getting 45 prototypes from across the U.S. The research & development organization has used IBM Connections to take a long-standing technical conference online. The deadline was six weeks. 3M filed seven patents on the work that resulted.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

FEBRUARY 14, 2012

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. The message was clear: Using the lab was equivalent to goofing off. Needless to say, people stayed away.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

MAY 13, 2010

These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Does your website have personality or does it read like a research paper? Every page of your website should have an invitation for visitors to become prospects. Are your pages easy to share?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 24, 2010

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50