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Paul Gillin

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Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks.

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Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

Research Shows CISOs Gaining Influence Even as Challenges Mount – Midsize Insider, Dec. In our interview section, we speak to Don Lesem and David Wagman of IHS and Engineering360, which is one of a suite of vertical communities the B2B information provider is launching to increase customer engagement. 16, 2014.

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IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Tech firms will also need to serve a wider variety of vertical markets because price deflation won’t permit the luxury of focusing.

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The Other Social Network

Paul Gillin

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. What it does have is lots of members who talk about serious professional issues, and some of its groups are becoming massive in scale.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors.

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