The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

DECEMBER 23, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

InsightSquared

MAY 22, 2019

The standard sales rep merely sells them software to reduce costs by 10%. This agenda is exposed through foundational research of investor disclosures and corporate reporting. We can’t afford to wait for a 9-18 month sales cycle to complete to figure out if they will be successful. How Can ESPs Do This?

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

The ROI Guy

FEBRUARY 14, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

MAY 6, 2010

Several of these new Alinean -powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

TrustRadius Marketing

DECEMBER 4, 2019

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. Are these two types of software becoming one?

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

The ROI Guy

JANUARY 10, 2011

Research on what drives IT purchase decisions indicates that decisions are currently made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). The news is good for worn down IT managers and IT sales professionals and marketers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JULY 15, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%. As any sales and marketing executive can tell you, every dollar of revenue earned by IT solution providers is getting harder to come by. On average, IT firms invest 3.6

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Marketing Budget Budget Programs Advertising Agencies SMB 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Martech Advisor

SEPTEMBER 16, 2019

CRM technology can optimize marketing strategies, improve customer relations, and help manage the sales cycle. A 2019 Nucleus Research study showed that businesses with integrated CRMs experienced growth of about 20% to 30%. Also Read: How an SMB Can Make the Most of a CRM. 4 Elements of a Worthwhile Pilot Program.

Lead Ranking 67

Lead Ranking CRM Sales Qualified Leads Lead Scoring 67

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

The ROI Guy

NOVEMBER 8, 2006

As well, the costs for hardware platforms, software licensing, management utilities and business resilience should be tallied, since these typically consume 40% or more of any database project’s cost. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

6sense

DECEMBER 10, 2021

The majority of these interactions and buying team research is happening anonymously in what we at 6sense call the “dark funnel.”. The speed to value — we get new customers started on the core platform in 24-48 hours and also do this in pre-sales cycles (see the “uncover now” offer on our website). What is a dark funnel?

CMO 62

CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

The ROI Guy

SEPTEMBER 4, 2007

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Biznology

DECEMBER 15, 2015

I wouldn’t be surprised if the first sentient, self-aware, software come in the form of a really sophisticated marketing automation system. For SalesFusion, I did deep research and reporting on the state of the marketing automation software (MAS) art. It’s about priorities.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Terminus

JUNE 18, 2019

Size: SMB, Mid-Market, & Enterprise. Industry: Software, Financial Services, and Healthcare. Industry: Software. Account tiering refers to using technology, data points, and good old-fashioned research to prioritize your dream accounts. The accounts with the fastest sales cycle were the SMB software companies.

Ideal Customer Profiles 22

Ideal Customer Profiles Demand Generation Account Based Marketing Segmentation 22

The ROI Guy

DECEMBER 14, 2005

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research. Let the Good Times Roll?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Single Grain

NOVEMBER 29, 2019

Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales. The marketing automation software market is set to grow from $3.3 This is how marketing automation software works. billion in 2019 to $6.4

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Cindy Bates. Cindy_Bates. Susan Beebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Cindy Bates. Cindy_Bates. Susan Beebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Digital Marketer

APRIL 29, 2021

What’s the research, what’s the competitors to all that kind of part that comes before we actually can do something right. That you should be able to identify those opportunities, research the market and go to the next step. I mean, some of the, uh, AI tools there, uh, have like start-up and SMB packages.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

The ROI Guy

JULY 22, 2010

Research has shown that these operating costs correlate closely with the complexity of implementing, managing and supporting the underlying technology. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convert

SEPTEMBER 8, 2021

Microsoft saw a 40% increase in conversion rate for their SMB website, after running an MVT test on multiple page elements (8×4!). Again, I’m simplifying here and assuming you run for a full sales cycle on each test.). Multivariate Testing Example #3. Multivariate Testing Example #4. Pretty good, right!? So, they care.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52