Lattice

JANUARY 11, 2016

Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. After the basic lead flow (“funnel”) is documented, it’s time for marketing and sales to work together to agree upon SLAs for each funnel stage. Getting Started. Collaboration is key here. Accountability.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

OCTOBER 12, 2015

” That’s the question on the top of Sangram Vajre ‘s mind. Target broad audiences and work to increase awareness and demand amongst that large pool of contacts. Remember, these will only work if sales and marketing are in lock-step with one another! And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

JANUARY 25, 2016

We also had an icebreaker game that encouraged employees to meet people and ask them questions in order to win. Part of the content was unveiling a project that had been in the works for quite some time. The backpack had a handy booklet of information as well as other goodies that were needed for the week. Stay tuned, Lattizens….

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

JANUARY 6, 2016

This is a great time to put predictive scoring to work! During the Q&A portion of the webinar give them access to ask questions of an executive or perhaps someone on your product management team that you know they would value speaking with. High Leads (ex: B) = Call within 3 days and keep trying at least 4 times to connect.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

JUNE 23, 2016

We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Lattice

DECEMBER 28, 2015

Here’s a quick look at the questions we hear most often about all things predictive lead scoring: best practices, comparing vendors, measuring impact and more. A quick, easy-to-read playbook explaining how predictive works to build on your ABM strategy. In short, intent data represents a signal of interest and intent to purchase.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60