Anything Goes Marketing

OCTOBER 8, 2007

In a finely tuned closed marketing system, StubHub will save the search engine and keyword query string data to the profile of the people that purchase tickets. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. Closed loop marketing seems easy eh? The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

NOVEMBER 27, 2006

In addition, you can see the additional paid search terms that competitors purchased and how much they are spending on paid search. The data can be a bit out of date so don't use it to look for terms that others may not have purchased just yet. You can purchase a more advanced tool on a per month basis. This stuff is gold!

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100