markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

DemandBase

AUGUST 5, 2020

I focused on accounts like Salesforce.com, Adobe, and Microsoft, gleaning many insights from my experience of managing our customers and working directly with the Demandbase ABM Platform. I came to join the team as an Enterprise CSM. Our latest acquisition is what makes me the most excited for our customers.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Adobe Experience Cloud Blog

OCTOBER 20, 2010

In essence, RPM breaks down the silos and optimizes sales and marketing effectiveness at all prospect and customer touchpoints (i.e. The process starts when a prospect first encounters your company and extends throughout the customer’s lifetime with the company. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

markempa

JULY 7, 2006

Do the notes reflect what you hear when you call the prospect again? Are current lead criteria adequate for qualifying prospects? How many calls does it take to reach the prospect? What are the names of prospects who became customers? Are there prospects and/or customers who should be discussed specifically?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Hubspot

MARCH 19, 2013

public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. To that end, arming reporters with compelling visuals to make your story stand out from the pack can increase the success of your media relations.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28