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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

To accompany the before and after state grid, digital marketer recommends that you ask the following 10 questions: What does your prospect HAVE in the “Before” state? What does your prospect HAVE in the “After” state? How does your prospect FEEL in the “Before” state? How does your prospect FEEL in the “After” state?

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

Hendrik-Jan’s Take on Customer-Centricity: To me, the phrase “customer-centric” means: (1) understanding the pain points of prospects and. (2) They allow us to focus our blog posts, our landing pages, and our conversations with prospects. We can all come up with some really innovative ideas, but will our prospects care?

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Understanding the B2B Buying Disconnect

Cintell

Part of customer-centricity involves truly connecting with prospects before they become customers. Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. But according to a recent report from TrustRadius , many vendors fall short in this arena.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey.

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7 Ways to Use Personas to Drive More Sales (Yes Really!)

Cintell

Use words and phrases from the persona to ensure your sales prospecting echoes the word choice, tone, and voice of your potential customers. If your marketing team knows what should go into a buyer persona , they’ve given you a critical strategy tool. Here are some fresh ideas for using this tool to drive more sales: 1.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Digital marketers can play a large role in the relevance of web content as it relates to personas, ensuring that prospective buyers can find the right content at the right time.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

90% or more of the customer database is mapped by persona and 50% of the prospect database has an identified persona associated with each record. Personas are used for comprehensive database mapping using progressive profiling, demographic information and content signals. Maintaining personas.