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What I Wish I Knew about Outreach from the Start (An Ode to Skee-Lo)

Outreach

The bastion of internet truth, Wikipedia, tells us that a baller is one who has swag and lives an extravagant lifestyle. Our response rate on that step jumped from 2.1% Don’t wait for Outreach to think up new things for the product to do. I wish I was a little bit taller – prophecy fulfilled. I wish I was a baller.

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How to Calculate Social Marketing ROI

Paul Gillin

Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” That’s an impressive result, but it isn’t a return. Customer loyalty.

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