Everything Technology Marketing

APRIL 8, 2010

Prospects and customers are becoming more sophisticated and better informed than ever before. This has profound implications on marketing and the way companies engage with prospects. Make sure your content is problem and solution focused and doesn’t only talk about your product. And today’s customers are busier than ever.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011. In short, they are more profitable.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. What are their roles, goals, motivations, frustrations?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

AUGUST 22, 2010

This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. In short, they are more profitable.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

APRIL 27, 2011

Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. Very few respondents rely on product management (16 percent) or external agencies (8 percent) for content strategy. But how do marketers measure content marketing success?

Content Marketing 100

Content Marketing Paid Search Agency Advertising Agencies Content 100

Everything Technology Marketing

JULY 10, 2010

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MARCH 27, 2010

When done effectively, your organization can use the information derived from the customer analytics to strategically influence interactions with customers’ and prospects. How might your organization benefit from customer analytics?

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100