Everything Technology Marketing

NOVEMBER 14, 2009

This article outlines a ten-step process any size company can use to successfully enter a new market. Step One: Working from an Ecosystem Map The first step is to understand the lay of the land. What are the characteristics of the ideal customer and their buying process? These steps involve: 1. Leveraging an ecosystem map 2.

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Everything Technology Marketing

NOVEMBER 11, 2013

The top three factors that correlated with successful sales also predicted buyers’ satisfaction with the purchasing process and intent to continue buying services from the seller. Say you’re a small accounting firm that works primarily with small businesses. Now, they’ll want to see that you can carry out that solution.

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Everything Technology Marketing

JULY 17, 2013

This educational process replaces the old golf course method of developing trust. Online trust is developed through the educational process, and therefore the most trusted firm is the one that gets selected. The firm that does the best job educating them is often the one that wins the business.

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Everything Technology Marketing

DECEMBER 11, 2013

This individual is responsible for keeping the process rooted in the path and realities of the firm. From defining deliverables to knowing when you’ve achieved your goal and may proceed to the next phase, these questions touch the rest of your work in countless ways.

Analytics 100

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Everything Technology Marketing

JANUARY 3, 2010

Unless both sales and marketing teams work hand in hand and agree on the lead generation goals, process, and qualification criteria, your lead gen money and efforts will go to waste. Click here to read the complete post.

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Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

B2B Marketing 100

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Everything Technology Marketing

MARCH 14, 2011

2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving. This market is still very new and constantly changing.

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