The ROI Guy

JANUARY 25, 2011

Buyer Facilitation versus Selling The majority of B2B sales teams have faced an elongated sales cycle over the past few years. But the problem is not “why sales cycles are getting longer&# , its why buyers are taking longer to make decisions.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Buyers clearly want a solution that represents a high value, and will help drive bottom-line impact to the business – helping to drive revenue, reduce costs, streamline business processes or improve productivity.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. When asking over 200 IT buyers what they felt was most important part of the overall purchase process, over 1/3rd of the buyers indicated Vendor Content as key to the purchase decision.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

DECEMBER 6, 2010

Savvy B2B marketers will recognize the “consumerization&# of B2B and in 2011 proactively increase content marketing investments to deliver the right content and interactive decision support tools at the appropriate right step in the buying cycle. IDC: Economic Buyers, Digital Overload and Sales E. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Productivity benefits where there is not a direct automation or elimination of a process step or task 3. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

TrustRadius Marketing

SEPTEMBER 1, 2022

You can obviously get your own Google Analytics account but this way everything for your website is in the same place. The Online Store tool lets you manage clients with checkout scripts, offer unlimited products, and integrate with a payment processing provider. What else could Bitrix24 provide teams?

Enterprise Management 98

Enterprise Management Marketing Automation Services Work Management Marketing Management 98

Terminus

APRIL 13, 2022

Terminus has the tools and tactics that will help you identify your relevant audience, reach them where they are, and engage with them in their buying process to drive more pipeline. Talk to your friends in sales; buyers typically make it deep into the sales cycle before they ever speak to a salesperson.

Ideal Customer Profiles 26

Ideal Customer Profiles Intent Data Bombora Psychographics 26

The ROI Guy

DECEMBER 14, 2005

As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities. IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Network servers, storage and printers have moved towards commoditization as well.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

6sense

MARCH 29, 2016

Companies that are able to make the most of ABM strategies sell products that require a highly considered purchase process. In most cases the buying decision is made by a committee and not by a single economic buyer, and multiple corporate functions are involved in the review and approval process. Build data-driven campaigns.

Account Based Marketing 48

Account Based Marketing Marketing Automation Services Marketing Automation Demand Generation 48

Terminus

DECEMBER 9, 2020

This digital shift has catalyzed technological advances that are helping B2B marketers engage with buyers more effectively through online channels such as display advertising, chatbots, sales engagement tools, and website personalization. This shift is a result of the B2B buying process dramatically changing.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Vidyard

JANUARY 19, 2016

But there are a number of other ABM tools that can help you optimize different stages of the process. Website personalization. If you invest in a new campaign, you’ll have an inherent responsibility to demonstrate how it improves revenue, reduces overhead, or shortens the sales cycle. Predictive intelligence.

Account Based Marketing 50

Account Based Marketing Work Management Marketing Management Marketing Automation Services 50

LeadSloth

JANUARY 12, 2010

With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Access to this data is the foundation for making budgetary and, when necessary, process changes. Christoper Doran, CMO, Manticore Technology ( @cdoran ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convert

SEPTEMBER 8, 2021

When Applying Machine Learning to Your Testing Process. Well then MVT can allow you to perform the equivalent of far more tests in almost the exact same time frame… What if we take that example from above and we allow each test to run for a full 30-day sales cycle to get an accurate measuring window? Pretty good, right!?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Hubspot

SEPTEMBER 24, 2015

And buyers are entering the sales cycle at a much later stage, already armed with information about a brand and its offering. Marketers can set specific parameters to guide the process, and integrate CRM data to deliver an even greater level of personalization. 5) Personalized Websites.

Buyer's Journey 28

Buyer's Journey Paid Content Personalization Trends 28

The ROI Guy

JULY 22, 2010

By making it easily accessible through our Web site, we’re confident more organizations will take advantage of the vital insight it provides to support the decision-making process.&# IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Moreover, the executive assessments continually led to multiple projects / product sales at decidedly higher deal sizes. Better competitive advantage was gained by helping the customer set the strategy and agenda, versus involvement later in decision process, such as responding to RFPs.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Using ROC as an important element in the CRM decision process can help the team maintain customer focus and better balance investments for long term value acheivement. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40