Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. Resources

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Or do we need to show a verifiable ROI? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » SUBSCRIBE TO CIO. Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Calculate your UC ROI. Privacy Policy |. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. CIO Leader.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100