Writing on the Web

NOVEMBER 4, 2015

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. Excellent products and services that deliver much more than expected, worth the price.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

JUNE 26, 2015

Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Guess what I see on many sites for service providers? Where are you providing social proof?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

MARCH 27, 2013

It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Guess what I see on many sites for service providers?

Ning 100

Ning Trigger Marketing Digg Buzz 100