Crimson Marketing
JULY 10, 2014
Did you know that an average 1% price increase equals an 8.7% Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue. increase in operating profits? Image: Courtesy of mosslounge.com.
Crimson Marketing
JANUARY 27, 2015
They compete with endless aisles and endless comparisons of products and prices online. Special pricing, special selection and a special connection that comes with understanding an individual shopper’s behavior make for a powerful marketing system. Leo shares examples.
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Crimson Marketing
MARCH 19, 2015
“Quality, service and low prices—the most-cited priorities in August—fell or remained the same.” Innovation need isn’t limited to B2Bs: 14% of marketers said innovation was a leading priority of customers (this percentage came up from 9% in August 2014). ” Source: eMarketer.
Crimson Marketing
DECEMBER 16, 2013
Whether it is a subscription service or rentals. Negotiation of pricing will also come in to play with almost every interaction. The focus has also changed from large one time long term purchases to smaller cost saving investments. Avoiding high risk situations at all costs will be the game.
Crimson Marketing
DECEMBER 11, 2013
As stated in the Acquity Group study, it takes a few hours for up-and-comers to find the best prices before they settle on their final purchase. 25% of corporate buyers have revealed that if their suppliers offered more services via efficient mobile-optimized websites, they would increase their chances of spending over $5,000 on a purchase.
Crimson Marketing
OCTOBER 21, 2014
This means that they will show your ads on third party sites that use their services. The best part is that you can scale the price of your social media ads to suit your budget, so you’ll never have to pay more than you can afford. Pump up your content. Image: Courtesy of The American Genius.
Crimson Marketing
AUGUST 4, 2015
A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away.
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