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Matching Social Media to Your Needs and Resources

Customer Experience Matrix

Here are some ways to match social media to your business objectives and resources. I’ll be giving a Webinar on March 23 ( register here ) with Neolane about cross channel marketing. I won’t go into the details of the presentation, but thought I’d share this chart for selecting among social media.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

So they administer brief, multiple choice surveys of our audience placed on various thank-you pages for our non-software related marketing offers such as educational ebooks and webinars. Marketing members also regularly present at meetings in other departments to share valuable marketing insights.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

written by John Mancini, President of AIIM , the enterprise association on content management, states that a casual approach to e-mail management presents â??significant Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. Social media is a great way to make more in-real-life contacts. Get more from your presentations.

ROI 100
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The Bamboo Project Blog

Buzz Marketing for Technology

Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. I found myself paying even more attention to the temperature in the room--were people engaging with the presenters, did the presentations seem to resonate, what were their questions? In addition,â?? the brief notes, â??blogs

Web 2.0 100
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Live Blog: How to Make Collaboration Cook

Paul Gillin

At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. “You want people inviting others to join the community.”

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV