Content Marketing Institute

APRIL 6, 2018

Whether it’s a founder story like Blake Mycoskie’s at TOMS or customer stories like Skype and AirBnB have done, signature stories have a tension or surprise, characters who connect, and a punchy problem, solution, or outcome. But it doesn’t need to be just white papers and webinars. Think interactive too. Brand acts.

Paid Search Agency 110

Paid Search Agency Content Marketing Planning Touchpoints 110

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” See you next week!

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . ” Four Your Information.

Social Media 144

Social Media Activities Media Skype 144

Online Marketing Institute

NOVEMBER 4, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

NOVEMBER 28, 2011

” Although B2B marketers are increasingly using social media channels in their marketing and PR efforts, however, Adam notes that “75% of B2B marketers who conduct social marketing say they do not measure the ROI of their social marketing programs.” Large Enterprise Social Media Research, Facts and Statistics Inc.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100