Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. The ROI of many Enterprise 2.0 technologies can be relatively easily derived. As for the ideal dynamic today, Enterprise 2.0

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Just 27% said most vendors are honest most of the time.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m on the team that does PR, internal communications and external communications. It’s interesting, the overlap between PR and this. They’re strategic, too. Ian: Sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m on the team that does PR, internal communications and external communications. It’s interesting, the overlap between PR and this. They’re strategic, too. Ian: Sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Sword and the Script | B2B

FEBRUARY 8, 2022

Most buyers of B2B technology don’t believe vendors are completely honest. Do B2B buyers think tech vendors are honest? Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark. More specifically, when the survey asked, “To what extent do you feel technology vendors are being honest with you?”

Customer Surveys 14

Customer Surveys WOM Peer-to-peer B2B 14

Webbiquity

DECEMBER 19, 2017

Bloggers and others who’ve built an audience and authority in their fields are cashing in, and B2B vendors (at least some) are happy to pay for the exposure this can bring. ”— 20 Insightful PR and Marketing Predictions for 2018 , Sword and the Script. ” — 2018 Trends: B2B Marketing , Edelman.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. All of the tools and efforts utilized in the effort are part of the campaign. Q score A Q Score is a measurement of not only the familiarity but also the appeal of a brand, celebrity, movie, or television show.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. All of the tools and efforts utilized in the effort are part of the campaign. Q score A Q Score is a measurement of not only the familiarity but also the appeal of a brand, celebrity, movie, or television show.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Directive Agency

JULY 26, 2016

Are you a national that needs digital PR and authority building? Link Building / Attraction ( increasing domain authority through outreach and PR). They should look for an agency that feels like a partner or teammate, not a vendor. Are you a small business that needs local SEO? Marie Haynes. Technical SEO (programming changes).

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76