Marketing Insider Group

APRIL 10, 2023

And that begins with sharp, flexible PPC strategies. Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. This is a costly oversight.

PPC 267

PPC Paid Content eCommerce Allocation 267

Tiecas

MARCH 21, 2024

Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Biznology

MARCH 31, 2017

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. Do you want them to be PPC ad-writing masters? Publish on LinkedIn more often.

SME 80

SME Ad Building Copywriting Content 80

Moz

FEBRUARY 22, 2021

Some of the most-used rich results connect directly with dedicated Google APIs , which further integrate with PPC tools to round out your marketing mix. Examples of Schema Types with Dedicated Google APIs. Want to learn more about technical SEO?

SME 62

SME CMS Development Marketing Websites Industry CMS 62

Wondering Out Loud

JUNE 30, 2011

When I come across marketing fluff disguised as thoughtful analysis, my first thought is that the company doesn’t have the resources to create the content, lacks the internal SME’s, or doesn’t have confidence in their own abilities. Traditional marketing is for making claims. Social is for substantiating those claims.

Social Media 40

Social Media Paid Search Agency SME Media 40

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. Stelzner on Vimeo. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Digital B2B Marketing

JUNE 7, 2012

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. PPC : Pay Per Click. Some days B2B marketing discussions seem more like a reading of alphabet soup. SMB : Small and Medium Businesses.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100