Lattice

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Top Takeaways from #SDTechX

Lattice

The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. The New Go-To Resource for Tech: SiriusDecisions announced its latest product offering, the Marketplace. Last week SiriusDecisions hosted its inaugural Technology Exchange in San Francisco.

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The Most Important Metric for Predictive Marketers

Lattice

In this post I will deal with the first question – how do you know if the model you have in hand is good enough for production? The AUC measures discrimination , that is, the ability of the model to correctly classify those who are likely to respond positively versus those who aren’t. If the answer is between 0.7-0.9,