Everything Technology Marketing

JANUARY 27, 2011

Moore) Positioning: The Battle for Your Mind (Al Ries, Jack Trout) Marketing Management (Philip Kotler, Kevin Keller) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (W.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

OCTOBER 14, 2009

What is the one sentence that best states your competitive positioning? Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. Do you want your website included?

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

OCTOBER 10, 2010

What are the specific use cases of your product to realize the value customers are looking to unlock? Are there innovative or "exotic" uses of your products that you observe with new customers that might indicate a new or bigger market segment that is currently untapped? What value driver represents your best opportunities?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. B2B buyers are more sophisticated than ever.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

NOVEMBER 14, 2009

Step Four: Foundational Elements Armed with your market entry strategy, there are three foundational elements that need to be developed to support the GTM plan: Your value proposition (why they should buy from you), your positioning (how are you better and different), and your message map that communicates your unique value proposition.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

APRIL 14, 2010

No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product. Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100