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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Consumers are constantly sharing various pieces of their own information online when they are buying and researching products, and they will share their information online and agree to privacy policies that they haven’t even looked. The following are some tips that businesses holding personal consumer information should follow.

Privacy 98
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Appointment Settings Can Make Your Life Better

Excelsior Research

Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. Snippet from our other blog, Lead is a prospect who shows interest in the product or service. And almost 96% of phishing attacks are from email. GDPR Policy.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Phishing and social engineering scams are also prevalent, luring people into providing personal information. The assailant poses as a major brand and baits users to spend real-life money on non-existent products, services and/or campaigns. To put it simply, the victim pays for an item, but does not receive the virtual goods.

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3 Ways to Maintain Your Website

Heinz Marketing

Regardless of the type of website you have or what it is vulnerable to hacker attacks, phishing, and spambots, it needs to be secured. Part of security for your website is user privacy. The Home page is a great place to add a welcome pop-up encouraging people to sign up to receive emails or product updates. Website Security.

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10 key e-commerce business risks and how to solve them

Sana Commerce

Refunds and client disputes have become a common risk for all e-commerce stores due to issues such as wrong product delivery, defective products, or a customer having been charged for the same product twice. It’s important to analyze product demand to determine search traffic and keyword difficulty. Welcome to the club.

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The Best Email Deliverability Guide Ever

Act-On

The frequency of emails should be informed by the sales cycle of your product. Email Fatigue We’ve all been there: you sign up to receive emails from a potential vendor because you’re curious about a product, only to be inundated with all-too-frequent emails. Unsure how to determine the best cadence for your customers?

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10 Best Practices for Using Links in Emails

Adobe Experience Cloud Blog

Contextual links - Use links highly relevant to the content, with the most important and relevant links at the top of the email, also linking to the appropriate product pages, promotion or thought leadership. This may look like phishing. Structure your links properly throughout your email. URLs should match the content being offered.