Writing on the Web

FEBRUARY 26, 2014

It may be worthwhile to allude to a personal story, shocking statistic or provocative question you’ve shared earlier in your ebook. Ask readers to do something: an easy next step with a sense of urgency. Refer back to the “ why ” – your compelling reason for writing this ebook – that powers your unifying message.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. Scarcity , urgency, fear of consequences. Sharing personal stories works well here. Step #5 is emotional in tone, evoking scarcity and urgency, where you ask for readers to take action. Neutral , rational, logical, analysis of facts.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

MARCH 21, 2012

Tell a story of one person. Motivate action with fear, scarcity, urgency. When successful web writers create online content , they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Use emotional hot buttons. Use persuasion triggers.

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

NOVEMBER 8, 2010

I know this from personal experience. Resilient brains do not respond to scare tactics of scarcity or urgency. … I’m talking about mature in the sense of years, not personalities. Something’s wrong with the way marketers are trying to reach people over 65. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

AUGUST 5, 2010

Tell a story of one person. Motivate action with fear, scarcity, urgency. When successful web writers create online content , they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Use emotional hot buttons. Use persuasion triggers.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

AUGUST 2, 2010

Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. Tell a story of one person. Motivate action with fear, scarcity, urgency. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JUNE 17, 2010

So I found this person, actually, a Wordpress Wizard found me, and she said she had a whiz-bang solution for anybody with a Wordpress site who needed to create a sales page without the hassles. Of course, I didn’t believe her, but I’m a fair person. The fun is just beginning. You may not have access to such help.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100