How to Effectively Personalize your Website using Account Data for Anonymous Traffic
FunnelEnvy
MARCH 16, 2020
This approach to personalization is an investment that goes beyond just the vendor costs and we’ve seen a lot of campaigns where the return did not materialize. Personalization over email is useful because it helps the recipient understand that it’s not a mass-emailing robot on the other end and that the message has been tailored to them.
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