Writing on the Web

JULY 8, 2015

We are somewhat less influenced when we don’t know them, but we can imagine them because there is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Photos and links to web pages that tell about the person are ideal.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

JANUARY 16, 2015

Use your photo, video, audio and a catchy persona or animal figure to give your blog personality. Personas and graphic images also relieve a site that is heavy with text, and provides humor and levity to serious topics. We are instinctively drawn to faces, and using your photo is your first step in establishing familiarity and trust.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

JULY 29, 2010

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Photos and links to web pages that tell about the person are ideal.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. I usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. That’s pretty clear and direct.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

MAY 15, 2013

Describe your customer persona (avatar): Please describe how your IDEAL average customer behaves. Be specific. Why might the prospect not buy your product or services? What are his/her objections? What are their biggest pains and fears (reasons)? For example, what is he or she thinking and feeling? Where do they hangout? What do they like?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

JUNE 13, 2011

Create buyer personas to capture key information about your readers. Actively listen to your audience and respond to their needs. Try to connect with your readers emotionally. Deliver your marketing messages in different media as people like to receive information in different ways.

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

OCTOBER 6, 2010

Create buyer personas to capture key information about your readers. Actively listen to your audience and respond to their needs. Try to connect with your readers emotionally. Deliver your marketing messages in different media as people like to receive information in different ways.

Digg 100

Digg Content Buyer Personas Buzz 100