Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. link] — ZoomInfo (@ZoomInfo) January 12, 2021.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

APRIL 8, 2018

If your company isn’t blogging—it’s time to start. 33% of B2B companies use blogs ( source ). 81% of companies consider their blogs “useful,” “important,” or “critical” ( source ). In 2016, 36% of Fortune 500 companies had a public blog ( source ). Companies who blog receive 97% more links to their website ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. And look for company names and target contact names or roles, if possible. Target event leads with social ads. Also, not ideal.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Directive Agency

FEBRUARY 28, 2022

You can do this on an individual persona level, but you also need to do this on a company level as well. . Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Take a look at some of the other companies on the list.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. And look for company names and target contact names or roles, if possible. Target event leads with social ads. Also, not ideal.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100