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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. unknown Yes Yes Compare custom date ranges Yes unknown Yes Yes Paid vs Organic sources Yes(?) Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

On this list, you’ll find a variety of tools, both paid and free, to add to your existing technology stack. What kind of marketers would we be if we didn’t include ZoomInfo on this list? With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria. Let’s get into it! DiscoverOrg.

B2B Sales 233
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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Content farming.

Tactics 189
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Assessing Your Marketing Technology Stack

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. We believe that technology needs to support your marketing strategy, not be your marketing strategy.

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2024 Future Forecast

Bluetext

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

On this list, you’ll find a variety of tools, both paid and free, to add to your existing sales tech stack. ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria. Check it out!

B2B Sales 100
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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.