Industrial Marketing Today
APRIL 23, 2012
Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.
Vidyard
APRIL 17, 2015
Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”
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ClearVoice
OCTOBER 9, 2018
In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. Read the paper, blogs, etc. But we’re probably low on blogs.
Webbiquity
OCTOBER 8, 2019
The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). One Key Similarity.
Heinz Marketing
JULY 16, 2018
I’ve heard it described as P2P, people to people. I think it’s really unique to each business, but especially in B2B, there’s a couple really familiar spots that a lot of people have on their website, whether that’s to get a demo, like Get a Demo or Request a Trial button, or Contact Sales, the pricing page, the blog.
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