Convince & Convert
NOVEMBER 30, 2023
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.
Hubspot
MAY 2, 2017
The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. And then there are Stories - a feature which, as we mentioned, is rapidly spreading across other social networks as well.
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Hubspot
APRIL 5, 2021
To understand what peer-to-peer (P2P) marketing is, let's start with an example. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.
Hubspot
AUGUST 20, 2019
Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Fundraising is also a massive undertaking. Because it’s likely your primary means of income as a charitable organization, raising money can be a burdensome, never-ending effort.
Industrial Marketing Today
APRIL 23, 2012
Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.
Hubspot
SEPTEMBER 30, 2013
Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P.
LEADership
SEPTEMBER 15, 2015
It makes it easier when it is one idea used across multiple channels, instead of having one idea for mobile, and one idea for social, and one idea for another channel.”. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . That is not enough for Clement. We don’t have to be in every channel all the time.
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