organic survey work 
Industrial Marketing Today
MARCH 23, 2012
If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.
Industrial Marketing Today
DECEMBER 7, 2011
Those are some of the findings from a MarketingSherpa survey of more than 1,700 B2B organizations that were classified as Large, Medium and Small. Not surprisingly, they tend to spend less on trade shows. See chart for details. What about smaller manufacturing companies?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
NOVEMBER 28, 2010
Now, back to work. According to a survey done by MarketingSherpa (see chart below), a vast majority of B2B companies consider keyword research key to any successful SEO campaign and are currently practicing it. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research.
Industrial Marketing Today
NOVEMBER 14, 2010
This misalignment is destructive and disruptive to the entire organization. To apply that quote in his work, Dr. Norr says, “ Once I understand a customer’s pain, I can point out how specifically my expertise can eliminate that pain. I see and experience this problem first-hand with my engineering and manufacturing clients.
Industrial Marketing Today
JULY 23, 2010
Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. According to AIChE’s survey of chemical engineers, members are looking for solutions tailored to their specific needs.
Expert insights. Personalized for you.
60 
Let's personalize your content