Martech
JULY 22, 2021
Good morning, Marketers, and are you getting cold feet? I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. It’s critically important to have an open, transparent and independent SSP fully aligned with media owners,” said Buchalter. Why we care.
ClickZ
APRIL 18, 2020
30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. COVID-19’s effect on marketing. Addressing the new normal.
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ClickZ
APRIL 8, 2021
The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes. Fewer brands, seamless data and system integration, and more nimble team structures. And the creative process itself has changed, too. Scale matters here.
Valasys
JULY 17, 2020
According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users.
The Lead Agency
OCTOBER 23, 2017
Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. How to connect your marketing and sales data. UTM parameters. CRM integration.
PureB2B
MAY 30, 2022
There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.
PureB2B
MAY 30, 2022
There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.
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